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TABLE OF CONTENTS

Introduction

1. The Habit Zone

2. Trigger

3. Action

4. Variable Reward

5. Investment

6. What Are You Going To Do With This?

7. Case Study: The Bible App

8. Habit Testing and Where To Look For Habit-Forming Opportunities

Appendix

About the Authors

Acknowledgements

Contributors

Notes and Sources

Note: Some sections of this book have appeared in articles previously published by the author.